Enhancing McDonald's Restaurant Environments with 3M Window Film and Custom Graphics
Windsor Window Imaging, a 3M authorized dealer known for quality and exceptional customer service, was selected to provide window film solutions and custom graphics for multiple McDonald's restaurant locations in Windsor, Ontario, and the surrounding areas. The project aimed to address sun control and privacy needs, enhance branding, and improve the overall customer experience.
The Challenge
Each McDonald's location had unique requirements based on their window orientations and usage areas, including drive-thrus, dining areas, and kids' play zones. The primary challenges included:
Sun Control: Reducing glare and heat from morning and afternoon sun in various areas, such as dining rooms, drive-thrus, and play zones.
Privacy: Ensuring privacy for customers and covering equipment visible from outside.
Branding: Implementing custom graphics to showcase McDonald's branding and promotions effectively.
The Solution
Windsor Window Imaging customized solutions for each McDonald's location using a combination of 3M window films and custom graphics:
3M Night Vision 15: Applied to windows requiring maximum sun control and privacy.
3M Night Vision 35: Used for areas needing moderate sun control and privacy.
3M Prestige 70: Installed where clear film was preferred to reduce heat without significantly altering window appearance.
Custom graphics, designed by McDonald's and printed on vinyl by Convenience Group, were installed to promote branding and cover equipment. The following locations and solutions highlight the scope of the project -
Walker Rd (Windsor, Ontario): 3M Night Vision 15 for sun control.
Tecumseh Rd E (Windsor, Ontario): 3M Night Vision 15 for drive-thru and vinyl sign graphics.
Lakeshore Rd (Windsor, Ontario): 3M Night Vision 15 for drive-thru and east-facing windows.
Drouillard Rd (Windsor, Ontario): 3M Prestige 70 for the lobby and drive-thru, opaque vinyl for equipment concealment.
Dougall Ave (Windsor, Ontario): 3M Night Vision 15 for the dining room and kids' play area, 3M Night Vision 35 for the drive-thru.
Howard Ave (Windsor, Ontario): 3M Night Vision 15 for the drive-thru.
Town of Essex: 3M Night Vision 15 for drive-thru sun control and equipment concealment.
Manning Rd (Tecumseh, Ontario): Custom graphics and 3M Night Vision 15 for the drive-thru.
Town of Tilbury: 3M Night Vision 15 for drive-thru and east-facing windows.
The Results
The installations were completed over a period of time, with Windsor Window Imaging providing ongoing support for graphics changes, additional sun control, and signage updates. The project outcomes include:
Improved Customer Comfort: Effective sun control reduced glare and heat, enhancing the dining and drive-thru experience.
Enhanced Privacy: Strategic use of window films ensured privacy for customers and concealed equipment from view.
Strong Branding: Custom graphics effectively showcased McDonald's promotions and branding, creating a cohesive and appealing look.
Ongoing Support: Windsor Window Imaging's quick turnaround and adaptability to franchise needs ensured continuous satisfaction and repeat business.
The franchise owners continue to rely on Windsor Window Imaging for their window film and graphic needs, appreciating the combination of "big corporate job with small-town service."
This project demonstrates Windsor Window Imaging's ability to "make the impossible possible," from small 75 sq ft installations to larger 750 sqft projects.
Windsor Window Imaging has been a leading window film and graphics provider in the Southern Ontario region since 1998. Located in Windsor, Ontario, we are a 3M Authorized Window Film dealer proudly serving Windsor, Sarnia, Essex, Chatham, and the surrounding area. “All our work is guaranteed and we guarantee your seen our work.”
More projects similar to this can be seen on the Windsor Window Imaging gallery - Decorative Graphics Projects, Commercial Projects . Get a free estimate of window tinting and graphics for your business and start enjoying the benefits of 3M Window Film today!